History & Philosophy

SEQEL Partners was founded in 2008 by Don Jaine and Mark Ashcroft. Their aim was to establish a top tier Leadership Advisory firm underpinned by their vision of delivering ‘Uncompromising Search’ to solve the leadership challenges facing ‘New Zealand Inc’ at Board and Executive team level.

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Today, SEQEL has established itself as one of New Zealand’s leading Executive Search and Advisory firms. A portrait of Sir Peter Blake, New Zealand’s renowned international sailor and leader, hangs proudly in SEQEL’s meeting rooms. It is a constant reminder of our philosophy of appointing leaders who ‘Make The Boat Go Faster’, a key consideration in our Executive and Board work.