Champion Flour Milling has appointed Chris Anderson as New Zealand Country Manager following an executive search conducted by SEQEL Partners.

Operating for over 160 years, Champion Flour Milling (Champion) is the industry leader in the manufacture of flour, premix, speciality flour and grains, and cereal fibres. The New Zealand based business produces over 50% of the country’s cereal based products, and generates annual revenues of circa $100 million through both B2B and B2B2C markets.

Chris brings over 20 years’ experience in the FMCG industry with a sales/commercial background spanning reputable businesses including SJ Johnson, Coca Cola Amatil, Goodman Fielder and Foodstuffs North Island. Currently, Chris is Merchandise Manager for Foodstuffs North Island where he is responsible for supplier and category management with annual retail sales of over $2.8 billion. Previously, Chris spent almost 10 years with Goodman Fielder where he held a range of senior mandates including Group Commercial Manager for Goodman Fielder Group, National Sales Manager – Route Food Service, and National Business Manager for their dairy and meats business.

Chris holds a Bachelor of Commerce in Management Studies and a Bachelor of Arts in Japanese Studies, both from the University of Auckland.