Farmlands Co-operative Society has appointed Blair Robinson as Chief Sales Officer following an executive search conducted by SEQEL Partners.

Farmlands is a New Zealand based co-operative operating in the rural supplies and services sector. Farmlands was established 60 years ago, with the specific intention of providing competition in the rural retail supply sector in order to reduce farmers’ input costs.

Reporting to the CEO, Tanya Houghton, as Chief Sales Officer Blair will be a core member of the Farmlands Executive team. He brings an extensive sales background in variety of sectors and is currently General Manager Global Sales for Sanford, New Zealand’s largest seafood company with 1,400 employees. Blair’s earlier background spans senior sales and marketing mandates, including National Sales Manager for Villa Maria Estate, and a range of large sales roles within Coca-Cola Amatil.

Blair will commence with Farmlands on Monday 30^th January.