Fonterra Brands New Zealand has appointed Guy Blaikie as Sales Director following an executive search conducted by SEQEL Partners.

Fonterra is a New Zealand Dairy Co-operative bringing together 10,000 farmer owners and almost 20,000 employees globally. Fonterra Brands New Zealand (FBNZ) is a core part of the Co-operative, supplying consumer products to New Zealand and Pacific Island based customers.

Guy brings a wealth of sales leadership experience, covering a variety of channels including supermarkets, on premise and traditional liquor stores. For the last 20 years he has successfully developed his career within New Zealand’s largest alcoholic beverage company, Lion, where he leads a team of 150 staff. Prior roles of note include National Account Director, Retail Director for Lion’s retail business Liquor King, and North Island Sales Director. Guy also has connections to the agri sector, having commenced his career as a stock agent for Wrightsons.

Guy holds a Bachelor of Commerce majoring in Accounting and Finance from Otago University. He commences with FBNZ in May.