Plexure appoints Kathryn Byrne as Chief Strategy Officer

Tuesday 15 June 2021

Plexure are delighted to announce the appointment of Kathryn Byrne as Chief Strategy Officer following an executive search conducted by SEQEL Partners.

Plexure is an NZX/ASX listed global mobile engagement company which enables brands to connect consumers with physical stores through personalised offers.

The Chief Strategy Officer is a key role within the Executive Team that will support Plexure to formulate and communicate the company’s long-term and short-term strategic initiatives and future goals.  Alongside the core strategy function, this role will also be responsible for continuing to develop Plexure’s proposition through strategic marketing and leading the marketing team.

After a career in multiple Strategy roles in consulting with BCG and then in-house with Diageo, Quantium and Qantas Loyalty, Kathryn brings a wealth of experience to the role. She has deep expertise in e-commerce, marketing, data analytics and digital innovation. Kathryn is passionate about customer outcomes as well as how to create high performing teams, and is excited to be joining Plexure on its growth journey.

Kathryn has a Bachelor/Masters of Arts from the University of Cambridge, and an Master of Business Administration from London Business School.

Kathryn is a Brit who has spent the last ten years in Sydney with her Kiwi husband and their twin 3-year old boys. They recently relocated to Auckland and Kathryn will join Plexure in July/August.