The Griffin’s Food Company is pleased to announce the appointment of Jeremy Boucher as Sales Director following an executive search conducted by SEQEL Partners. 

The Griffin’s Food Company is a well-known and much loved Kiwi brand and is New Zealand’s number one snack foods company. It manufactures biscuits and snacks in NZ, where it is the market leader in its core categories. Its brands include Griffin’s, Nice & Natural, Huntley & Palmers, ETA and the Kettle Chip Company. 

As Sales Director, Jeremy will have responsibility for leading the sales function and continuing to create a strong customer focused environment. He will report to the Managing Director, Dan Gilbert, and be an active member of the Executive Team. 

Jeremy has an impressive FMCG background with broad category and channel experience. He is currently National Sales Manager at Villa Maria Estate responsible for NZ market sales and all travel retail businesses. Prior to this, Jeremy was the Country Manager at PZ Cussons in NZ after spending 16 years at Nestle. This included leading the marketing function for the confectionery business unit in ASEAN and then 10 years in NZ where he had exposure to both marketing and sales. 

Jeremy joins the Griffins Food Company in March 2020.